![]() ![]() The series spans 21 years and 16 vintages. Bumgarner signed with Jockey, which is running a campaign carrying the theme “Supporting greatness,” by the Droga5 agency.The Macallan 25 Year Old Anniversary Malts are some of the most sought-after and collectible bottles of Macallan in existence. The underwear was part of an endorsement deal that Mr. In San Francisco last week, Jockey International gave away 2,000 pairs of men’s underwear emblazoned on the rear with “Mad Bum,” the nickname of Madison Bumgarner, the pitcher of the San Francisco Giants who won the Most Valuable Player award for the 2014 World Series after the Giants won. ![]() Glenfiddich and Budweiser are not alone these days in bringing out limited-edition products. Grant plans to sell in this country 2,000 cases of Glenfiddich the Original each bottle has a suggested retail price of $99.99, compared with a suggested retail price of $39.99 for a bottle of the base-level Glenfiddich. ![]() Grant imports to the United States from 100,000 to 150,000 nine-liter cases of Glenfiddich each year, and the brand is third in America among single malts by volume, behind Glenlivet and Macallan. “We were inspired” to recreate the 1963 ad “by the fact that Glenfiddich recreated the liquid,” he added. Gosselin said, because the original model had one. The new model, who looks as if he could pass for an adman in “Man Men,” was even given a pocket watch for the vest of his three-piece suit, Mr. “We were looking at the original image under a loupe, examining the grain of the wood of the bar, the number of glasses behind him, the cut of his suit, his glasses.” “It was a moment of advertising archaeology,” said Kevin Gosselin, vice president and group creative director at Momentum, part of the McCann Worldgroup division of the Interpublic Group of Companies. Those at Momentum who worked on reproducing the introductory ad - depicting a bespectacled man at a bar pouring himself a glass of Glenfiddich - sought to hew as closely as possible to the original while adding modern touches like the brand’s web address. “Learning how to appreciate red wine - how it matures, ages, the types of barrels - allowed people to ‘get’ single malts,” he added. A single malt whisky every drop from the same distillery.” - and described it as “a man’s drink mellowed 10 years.” The original ad concluded with a flourish: “Discriminate. The retro Scotch is being promoted with a campaign that includes a reproduction of an introductory ad from 1963, which carried the headline “Sit when you drink Glenfiddich, you may never stand for a blended Scotch again.” The text of the 51-year-old ad explained what a straight malt was - “Glenfiddich is straight. The bottles offer a reproduced version of the original recipe, the distiller says, and are labeled Glenfiddich the Original Single Malt Scotch Whisky. Glenfiddich is bringing into the United States a limited-edition product based on the original single malt - then called straight malt - that it introduced in this country in 1963, which helped establish the single-malt category among American drinkers who had been buying blended Scotch. The revival is being attributed not only to the success of “Mad Men,” which highlights the cocktail culture of the 1960s, but also to a pattern among consumers ages 21 to 34 to order fewer drinks made with gin and vodka and more drinks like Manhattans, Rusty Nails, whiskey sours, Old Fashioneds, Sazeracs and single malts on the rocks. The brand is Glenfiddich, the single malt Scotch sold by William Grant & Sons, which is trying to take advantage of an unexpected trend among American drinkers: an upturn in sales for Scotch, bourbon and other liquors that are known in the industry as brown goods. The goal is to capitalize on renewed interest in Scotch and other brown spirits that is attributable partly to - yes, the popularity of “Mad Men.” A BRAND of Scotch whisky that was advertised during the “Mad Men” years in the trade publication Advertising Age is reviving a product from the era. ![]()
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